02 / SPECIALIZED RETAIL / PRESENCE & CONVERSION
From episodic reach to an intentional presence.
Content, human presence and calls to action were reorganized to bring attention closer to intent.
The operation generated content and reach, but channels lacked defined roles and a clear path from attention to action.
Views alone would not prove progress. Visits, clicks and net growth had to be read as distinct stages.
- A specific role for each channel
- Reels with people and real environments
- Bio, CTA and destination review
- Monthly measurement system
Visits increased from 1,259 to 1,849
46.9% growth in visits
Net follower growth advanced 147.4% in the same front
A digital presence outcome. Sales and revenue were not attributed to content in this period.