05 / LIGHTING RETAIL / COMMUNICATION & DISCOVERY
From passive showcase to a discovery channel.
Real projects, technical backstage and audiovisual consistency put the brand back in circulation.
The brand needed to regain traction and demonstrate technical repertoire beyond products and promotions.
The first cycle needed to prove renewed attention before claiming commercial conversion.
- Editorial territory based on real application
- More consistent Reels and Stories
- Experts and processes as proof
- Baseline for intent and business
6,751 views in the period
1,664 accounts reached
58.2% of views came from non-followers
178 interactions: 10.7% of reach
17 net new followers
The platform displayed both +113% and +114% due to rounding. There was no basis to claim ROI or sales.