03 / MULTI-BRAND RETAIL / PERFORMANCE GOVERNANCE
From isolated reports to accountability that guides the next cycle.
Closed results, recorded operations and planning became a single executive reading.
Multiple profiles, goals and audiences were compared without separating scale, efficiency and commercial intent.
The system had to recognize distribution peaks without mistaking them for consistent presence quality.
- Audit sources and analysis windows
- Separate each account, role and CTA
- Consolidated period comparison
- Record decisions for the next cycle
Consolidated visits grew 37.9%: 1,684 to 2,322
Net followers grew 59.3%: 182 to 290
Distribution limits and declines remained explicit
The consolidation excludes a third account without valid period evidence. More visits were not treated as revenue.